PUBLIC AFFAIRS SPECIALIST
THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. A Public Affairs Specialist, GS-1035-11, Assists the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide, by coordinating the state community relations program. Prepared materials explain or describe the mission of the NG, NG accomplishments, policies, programs or actions taken to ensure the NG's compliance with state and federal regulatory requirements. Written materials include news releases, displays, fact sheets, feature stories, background statements, special reports, etc. Coordinates the analysis of response data on communication campaign effectiveness with programs managers. Responds to media requests for information of both a routine and controversial nature. Prepares or assembles information kits, edits informational materials drafted by subordinate public affairs specialists or unit UPAR's, releases photographs and/or feature stories to the news media, coordinates media interviews with NG subject matter experts and arranges photographic and electronic media coverage of newsworthy NG events. Maintains close working relationships with officials of various civic, media and community groups and Department of Defense personnel, as well as state and national government officials outside the NG. Provides training to UPAR's on PA program policies, practices and processes. Coordinates and evaluates the effectiveness of training and training materials and develops recommendations for program enhancement. Reviews press releases, feature stories, background statements, special reports, etc., developed by UPARs, prior to their release to the media. Creates new or adapts or modifies accepted communication campaign formats to reach a target audience with a specific message. Gathers solicited and unsolicited response data to assess campaign effectiveness in reaching the target audience; asses and makes recommendations for change. Capable of conducting field and studio photography, videography and graphic design in support of Public Affairs initiatives throughout the state. Uses Adobe Photoshop suite of software to alter, adjust and manipulate photo, video, and graphic design products. Performs other duties as assigned. MILITARY GRADES:
OFFICER (O1-O3), ENLISTED (E6-E8) COMPATIBLE MILITARY ASSIGNMENT:
ARMY:
OFF:
AOC 46A; ENL:
CMF 46 Series; AIR:
ASFC 35PX, 3N000, 3N0X2, 3N0X5, 3N090 Failure to obtain a compatible MOS/AFSC may result in termination of employment. GENERAL
Experience:
Experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems. SPECIALIZED
Experience:
Must have at least 36 months experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services.
Estimated Salary: $20 to $28 per hour based on qualifications.
OFFICER (O1-O3), ENLISTED (E6-E8) COMPATIBLE MILITARY ASSIGNMENT:
ARMY:
OFF:
AOC 46A; ENL:
CMF 46 Series; AIR:
ASFC 35PX, 3N000, 3N0X2, 3N0X5, 3N090 Failure to obtain a compatible MOS/AFSC may result in termination of employment. GENERAL
Experience:
Experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems. SPECIALIZED
Experience:
Must have at least 36 months experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services.
- Department:
1035 Public Affairs - Salary Range:
$68,817 to $89,461 per year
Estimated Salary: $20 to $28 per hour based on qualifications.
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